On December 9, around 100 people gathered for official presentation of the NSN Cycling team. The venue, in Barcelona’s old town, sat just a few hundred metres from the plush marina, where the team’s former owner Sylvan Adams could easily afford at least half a dozen of the berthed superyachts. 

Adams wasn’t present, but he loomed over the events nonetheless. The day’s mission from the team’s perspective? To draw a line in the sand and separate NSN from its past identity as Israel-Premier Tech. The media’s mission? To seek clarification about the new identity, its funding, and management. Those questions matter because the answers speak volumes about whether the team’s new identity represents a true fresh start, or simply a shell to cover over past controversy.

NSN – standing for Never Say Never – has acquired a Swiss racing licence, but the message those behind the venture were enthusiastic to project is that this is now unequivocally a Catalan team. 

This article was published on Escape Collective in December 2025. To read the full article click here.