One Cycling, the project designed to restructure cycling’s economic model and pit the best riders against each other on a more frequent basis, could be launched in a matter of weeks, a number of sources involved in negotiations have told Escape Collective. 

Since the autumn of 2022, some of the sport’s biggest teams have been discussing ways to make the cycling season more comprehensible and overhaul TV broadcast rights to help teams become more financially sustainable.

As the project has gathered pace, it has attracted attention from a number of investment firms, including CVC Capital Partners, but now appears to be close to securing support of up to €300m from SURJ Sports Investment, a subsidiary company of Saudi Arabia’s Public Investment Fund (PIF) that in recent years has invested in golf, boxing and football, among other sports.

This article was published on Escape Collective in January 2025. You can read the full article here.